Hello, I’m Rayna Lucier and I’m a
Art Director and Illustrator

Who Am I

I am left handed, but I tend to use both sides of my brain pretty well when it comes to design concepting, collaborating, and bringing big (and small) ideas of my own and my clients to life. I am also a graphic illustrator and have illustrated for books, clothing, merchandise, and bespoke prints.

Prior to becoming an art director,
I worked as a creative project manager and I proudly carry my operations management chops, time management and strong attention to detail with me on my creative journey.

Where I’ve Been

  • Various Clients | Freelance Art Director
    + Illustrator
    (2025 - Present)

  • Shop RKNDL | Owner + Creative Director
    (2025 - Present)

  • J.P Morgan Chase & Co | Art Director
    (2022 - 2025)

  • Freelance Graphic Designer
    (2018 - 2022)

  • Wieden + Kennedy,
    Droga5, TBWA/Chiat/Day,
    FIG, Sirius XM, 360i, Reform Alliance,
    Premier Music Group/Downtown Records
    | Creative Project Manager
    (2009 - 2022)

My Clients

  • Elect Women New Jersey

  • Marsh + Mane

  • La Roz

  • Hello Jay

  • Starting with Today

  • International Association for the study of Pain

  • Sync to Change

  • Mojo + Honey Apothecary

  • Blacker the Berry Juicery

  • Common Earth Society

Other Things that I do well

  • Visual Art + Curation

  • Copywriting

  • Pattern Design

  • Running and operating my own business

  • Product Design

  • File management + organization

  • Reading books to children

  • Mentoring

  • Merch Design

  • Content Creation

Let’s Connect!