Hello, I’m Rayna Lucier and I’m a
Art Director and Illustrator
Who Am I
I am left handed, but I tend to use both sides of my brain pretty well when it comes to design concepting, collaborating, and bringing big (and small) ideas of my own and my clients to life. I am also a graphic illustrator and have illustrated for books, clothing, merchandise, and bespoke prints.
Prior to becoming an art director,
I worked as a creative project manager and I proudly carry my operations management chops, time management and strong attention to detail with me on my creative journey.
Where I’ve Been
Various Clients | Freelance Art Director
+ Illustrator
(2025 - Present)Shop RKNDL | Owner + Creative Director
(2025 - Present)J.P Morgan Chase & Co | Art Director
(2022 - 2025)Freelance Graphic Designer
(2018 - 2022)Wieden + Kennedy,
Droga5, TBWA/Chiat/Day,
FIG, Sirius XM, 360i, Reform Alliance,
Premier Music Group/Downtown Records
| Creative Project Manager
(2009 - 2022)
My Clients
Elect Women New Jersey
Marsh + Mane
La Roz
Hello Jay
Starting with Today
International Association for the study of Pain
Sync to Change
Mojo + Honey Apothecary
Blacker the Berry Juicery
Common Earth Society
Other Things that I do well
Visual Art + Curation
Copywriting
Pattern Design
Running and operating my own business
Product Design
File management + organization
Reading books to children
Mentoring
Merch Design
Content Creation